QSR Magazine Reports on McDonald’s

SCA Technologies is proud to be a key supplier to McDonald’s.  In this recent article QSR Magazine profiles this industry leader…

“If there was one sure bet in the last decade, it was McDonald’s. Year after year, the burger behemoth defied economic odds and kept ahead of consumer demand, surviving the recession with innovative product offerings and forward-thinking business acumen. U.S. sales grew from roughly $22 billion in 2004 to almost $36 billion in 2012 as the corporate team adjusted the company’s focus from rapid expansion to a maximized McDonald’s experience.”

The article also reviews McDonald’s  industry leadership in launching new products…

“A host of new products answered that call in 2013, starting with the January launch of the Fish McBites limited-time offering and rolling into April’s Premium McWrap and Egg White Delight, June’s new Quarter Pounder lineup, and September’s Mighty Wings LTO. A new smoothie, Blueberry Pomegranate, also made its way to the menu, as did a Pumpkin Spice Latte LTO in September.”

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