New “Create Your Taste” Customization Platform at McDonald’s



McDonald’s Corp. is testing a scaled-back version of its “ Create Your Taste” customization platform that could be rolled out more quickly and for a lower investment. Company spokeswoman Lisa McComb confirmed the test of the platform, called TasteCrafted, in an email. McComb said TasteCrafted is being tested in a limited number of restaurants near Atlanta; Portland, Ore.; and Southern California. See full article.